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My story

Where Art Meets Rebellion
My name is Philippe Barbeau, Founder, Designer and Creator at Zero Apparel.
I’m a one-man operation: a designer, illustrator, photograph and all in all executive.
Welcome to my world where fashion collides with bold, unfiltered creativity.
I've been an artist forever, and a digital creator since 2017. Every piece you see here is born from my passion for integrity and the unrelenting freedom of expression.
The ethos of my work is simple: art should make you feel something. It should challenge norms, ignite conversations, and resonate with the raw, untamed spirit of individuality and integrity. Inspired by the visceral energy of death metal and the timeless allure of rebellion, I craft designs that are as daring as they are unique.
This is not just clothing it’s a statement, an extension of your identity.

Why Limited Edition? 

In a world oversaturated with mass production, I’ve chosen a different path. Most item I produce is limited edition, ensuring that you wear something truly unique, something that stands apart from the crowd. This approach honors the craft and guarantees exclusivity for those who value authenticity and integrity.
Each design is meticulously created, blending traditional art techniques with modern digital tools. The process is intimate and personal, driven by my commitment to quality and originality.
I pour my heart into every sketch and every piece, ensuring that each piece tells its own story.

A Mission Rooted in Integrity

More than just a brand, this is a movement to promote liberty of expression. Whether you’re a lifelong fan of death metal, an admirer of avant-garde art, or someone who simply values standing out, my work is for you. By wearing these pieces, you’re not just supporting an artist; you’re embracing a philosophy that celebrates individuality and the courage to be unapologetically yourself.